If you send bulk messages from WhatsApp, the company can sue you

WhatsApp, in its latest bid to prevent frauds, has decided to take some actions. The company has decided that it will take legal action against companies that are found to be sending bulk messages through Whatsapp with the help of third-party clones. At the moment, WhatsApp does not allow sending bulk messages and it also limits message sending up to a certain limit. However, certain mods for WhatsApp such as GBWhatsApp lets you do that.

Company’s spokesperson has said that non-personal use of the platform is not what WhatsApp is intended for. Already, we have heard that WhatsApp has served some cease and desist notices to companies who have violated its regulations using clone apps and other services.

In a post written by WhatsApp, the company said that “Beginning on December 7, WhatsApp will take legal action against those we determine are engaged in or assisting others in abuse that violates our Terms of Service, such as automated or bulk messaging, or non-personal use, even if that determination is based on information solely available to us off our platform,”

This information was posted by WhatsApp on its FAQ or frequently-asked-questions page which is titled as Unauthorised usage of WhatsApp. At the moment, WhatsApp has not revealed what type of legal action they would take in such cases but we do know that actions will be taken.

WhatsApp also published a whitepaper back in February to fight bulk messages and automated behaviour. In the White Paper, the company revealed “We have built sophisticated machine learning systems to detect abusive behaviour and ban suspicious accounts at registration, during messaging, and in response to user reports We remove over two million accounts per month for bulk or automated behaviour – over 75 per cent without a recent user report,”

But a new report reveals that firms are using a tool which costs just Rs. 1000 for bypassing WhatsApp’s restrictions to send bulk messages.