Today, we know that Apple’s co-founder and former CEO, Steve Jobs had problems with Intel but according to news, at some point in time, even he considered putting Intel chips inside the iPad line up. This interesting secret recently surfaced from Walter Isaacson’s biography of Steve Jobs.
Way back in 2010, Apple started its iPad lineup with the launch of the first iPad and since then, the company has manufactured several iterations and generations of the iPad so far. However, not even one of its devices ever came out without an Apple chipset. Now, with the launch of the book, it seems that if things turned out a bit differently then apart from powering the entire line of Mac products, Intel chips would also have powered the iPads and iPhones.
In the biography, the biographer, Isaacson wrote that Steve Jobs said “At the beginning, we were doing wonderful things together. They wanted this big joint project to do chips for future iPhones.”
In the book, the writer further elaborates that when the first iPad was in its early stages of development, Steve Jobs was planning to use ‘Intel Atom’ chip to power the tablets but at that time, one of Apple’s key executives, Tony Fadell was against the idea. It should be noted that Fadell is the person responsible for the iPod. At that time, Fadell did not want a chipset from any third party manufacturer like Intel, instead of that, he suggested the company CEO go for an in-house silicon chip.
Very soon, Apple acquired two chip developing companies, PA Semi and the Intrinsity with a goal to produce their own SoCs. Later on, following the acquisitions, Apple went on to develop the Apple A4 chip. The 1st generation of iPad was powered by its very own A4 chip. Later on, the company built its next-generation chip, A5 which also powered a handful of its devices.
In the biography, Isaacson wrote that following Fadell’s suggestion, Steve Jobs announced his decision to reject the idea of going with Intel chips for their mobile devices. One fine day, Steve Jobs announced “There were two reasons we did not go with them. One was that they are just really slow. They are like a steamship, not very flexible. We are used to going pretty fast. Second is that we just did not want to teach them everything, which they could go and sell to our competitors.”
Later on, Steve Jobs eventually criticized Intel chips, saying their graphics “suck” and the processors are not up to the standards of their own A4 or A5 chips. Today, Apple has created a legacy with its chipsets so if Steve Jobs would have been alive, he would have completely backed the decision of switching to in-house chipsets for the Mac lineup.