Spotify has finally announced that the music streaming service is operational in India. This happens almost exactly a year after the company was expected to be launched in India. Last year, we heard reports that Spotify is all set to launch their operations in India. However, we have not heard anything about Spotify in India since then.
Now, Spotify has come with a surprise and have officially launched in India. Since the music streaming service is officially launched, you can now download the official Spotify app from Google Play Store and App Store. Apart from that, Spotify is expected to not include music from Warner Bros. in India at launch. This is because Warner Bros. recently sued Spotify in India for alleged copyright infringement.
Also, Spotify is known to have inked deals with two major music labels in India. These music labels of India are T-Series as well as Sony. Spotify has also curated music for India in 8 different languages including Hindi, Marathi, Telugu, Punjabi and Kannada. Now, you can select your preferred languages and get recommendations based on them. You can also select your favourite artists and get recommended music from those artists.
Coming to the price of Spotify in India which was believed to be a concern, Spotify seems to have done a great job. In the United States, Spotify Premium costs $9.99/month for ad-free music streaming, unlimited downloads and more. However, Spotify seems to have studied the Indian market and have launched their Spotify Premium services at just Rs. 129/month.
But we still need to keep in mind that Spotify has been priced just 1 rupee lower than Apple Music. And we already know that Apple Music has a pretty large subscriber base in India. Therefore, it will be a concern for Spotify to attract Indian customers. Spotify should also be facing stiff competition from Indian streaming services like Saavn and Gaana which are priced way lower than Spotify or Apple Music.