Spotify has announced that they have officially crossed the 1 Million subscribers mark in India. This announcement comes less than a week after the company launched its services in India. Also, Spotify’s subscriber data includes both the paid as well as free users. Spotify’s paid membership is known as Spotify Premium. Now, we know that there is an impending case on Spotify India in the Bombay High Court. This is a copyright case filed by Warner/Chappell against Spotify.
In the copyright case, Warner Bros. has argued that Spotify has used its music without their permission. According to Warner/Chappell’s lawyers, Spotify cannot use its music in India. On the other hand, Spotify India has decided to not include music owned by Warner Bros. Spotify has already inked deals with T-Series as well as Sony Entertainment in India.
Also, Spotify is targetting the local languages in the country as well. You will find music in regional languages on Spotify India such as Tamil, Telugu, Punjabi and Bengali among others. Also worth noting is the fact that Spotify has not shared numbers regarding its user base in any country. However, the company has decided to post them for Indian launch and they seem to best from the company ever.
However, Spotify is definitely poised to face a stiffer competition between the likes of Amazon
Prime Music, Google Play Music, Apple Music as well as the recently-merged Jio Saavn in India. Interestingly, Deloitte and IM, two of the research firms published a report regarding music streaming services in India.
This report claims that India currently has about 150 Million subscribers using various music streaming services. The report also mentions that 14% of those150 Million subscribers have joined Amazon Prime. This means that those users must be using Amazon Prime Music as well. Gaana, on the other hand, claims to have crossed 75 Million subscribers in the country.