According to an Omdia research report, Samsung Electronics has once again come out as the leader in the global TV market for the 15th consecutive year in 2020. Samsung is followed by LG and Sony respectively. Samsung became a market leader in the TV segment back in 2006 when it launched the ‘Bordeaux’ designed LCD TVs.
According to a FlatPanelsHD report, Samsung recorded its lead 15 years in a row last year. The report shows that in the global TV segment, Samsung had a market share of 31.9 percent in terms of sales revenue in 2020. As far as statistics are concerned, this marks a modest rise from 30.9 percent from the previous year. Note that the report does not provide any exact sales unit figure.
As discussed before, after launching the ‘Bordeaux’ designed LCD TVs in 2006, Samsung made heavy investments and marketing in the segment. Another South Korean firm, LG comes second in 2020. LG holds a market share of 16.5 percent. Sony arrived third with a global market share of 9.1 percent. Technically, South Korean TV manufacturers Samsung and LG together accounted for nearly 50 percent of the entire TV market in 2020.
As per Omdia, Samsung has sold 7.79 million QLED LCD TVs last year, while LG has sold just 2.04 million OLED TVs. It is interesting to note that Samsung saw a great performance in both the higher end and lower end markets which means its popularity was across multiple segments. In the premium segment, Samsung held a 50.8 percent market share for TV sizes of 80 inches or larger.