As per a new report, shipments of Samsung Display‘s OLED panels have fallen by 9 percent in January 2021 on a month-to-month basis. The current shipment figure of Samsung Display‘s OLED panel is 45 million units.
TheElec reported that the main reason for this rapid decline in sales is the sales failure of the iPhone 12 mini. Last year, Apple launched four models in its iPhone 12 series. Overall, the lineup saw success across the globe with higher than expected sales but the budget model experienced lackluster demand.
Samsung is the sole supplier of the OLEDs that are used on iPhone 12 mini. In general, the first quarter of a year is usually known to be an off-season for smartphone sales. Still, reports suggest, Samsung Display’s OLED display supply to Chinese companies remained strong during this time. These ‘rigid’ OLED panels use glass substrates and are relatively cheaper than flexible OLED panels that use plastic (polyimide) found in flagship devices like iPhone and Galaxy S21 lineup.
In January, the global shipments of OLED panels were 53 million units which is a 9 percent decline. Out of this, Samsung Display accounted for 45 million units which are about 85 percent of the total. Samsung’s rival LG Display shipped 6 million units in January 2021. In terms of global sales volume, Samsung Display arrives first and it is followed by BOE and Tianma respectively.