After the outbreak of coronavirus, a good percentage of the workforce all over the world got the opportunity to work from home. Almost all the well-known brands of digital entertainment businesses such as Netflix, Disney Plus, and Amazon Prime earned chunks of subscribers. Netflix has gained a leadership position in the on-demand video streaming market.

Now, according to the latest news, Netflix is reportedly testing out a linear programming channel called Netflix Direct that can be accessed on the web via standard web browsers.

The channel will air movies, TV shows, and other content from the US, France, and other countries. The service was rolled out on 5th September. As of now, it is only available in some areas in France. As per reports, Netflix is planning to expand to more regions around the country by the end of the next month.

Netflix testing linear style TV channel dubbed Netflix Direct in France
Netflix testing linear style TV channel dubbed Netflix Direct in France

Netflix confirming the launch of Netflix Direct and said “We are trying a new feature for our members in France – called ‘Direct.’ Maybe you’re not in the mood to decide, or you’re new and finding your way around, or you just want to be surprised by something new and different.”

Netflix said that it chose the European nation as the testbed because “In France, watching traditional TV remains hugely popular with people who just want a lean-back experience where they don’t have to choose shows.”

However, as of now, there is no more information about Netflix Direct, Moreover, there is also no news whether Netflix has planned to introduce something similar in other markets. Currently, traditional, linear television remains popular in some parts of the world. It is even popular among users who prefer on-demand content sometimes like to kick back and loves to watch something without having to constantly try and find the perfect program.

Since Netflix has just started the service, it will be interesting to see what the company does in other potential markets like India.

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