According to the latest news, Instagram head, Adam Mosseri has confirmed that a version of Instagram is on works which will be for children under 13 exclusively. BuzzFeed News reported that Mosseri said that Instagram knows a lot of kids want to use Instagram, but there isn’t a “detailed plan yet.
As per the Mosseri statement, “part of the solution is to create a version of Instagram for young people or kids where parents have transparency or control. It’s one of the things we’re exploring.” Currently, Instagram’s policy bars children under 13 to register on the platform.
In an email to The Verge, Joe Osborne, a Facebook spokesperson said, “Increasingly kids are asking their parents if they can join apps that help them keep up with their friends. Right now there aren’t many options for parents, so we’re working on building additional products — like we did with Messenger Kids — that are suitable for kids, managed by parents. We’re exploring bringing a parent-controlled experience to Instagram to help kids keep up with their friends, discover new hobbies and interests, and more.”
Earlier this week, Instagram published a blog post describing its work to make the platform safe for its youngest users.
BuzzFeed News reported that Instagram vice president of product Vishal Shah said a “youth pillar” project has been identified as a priority. Shah wrote, its Community Product Group will focus on privacy and safety issues “to ensure the safest possible experience for teens.” Mosseri would look after the project himself along with vice president Pavni Diwanji, who oversaw YouTube Kids at Google.
Currently, targeting online products at children under 13 is fraught Back in September 2019, the Federal Trade Commission fined Google $170 million for tracking the viewing histories of children to serve ads to them on YouTube which is a violation of the Children’s Online Privacy Protection Act (COPPA). Similarly, in February 2019, TikTok precursor Musical.ly was fined $5.7 million for violating the same Act. In 2017, Facebook launched an ad-free version of Messenger for kids between the ages of 6 and 12. It was heavily criticized by children’s health advocates.