Google launches Google Assistant “Do Nothing” mode in collaboration with Cadbury

We know that Voice assistants help us in our day to day digital activities like notifying us about the weather, performing searches, or dialing up a contact but as per the latest news, Google Assistant’s new “Do Nothing” mode does exactly the opposite of these things. Reportedly, it does nothing but chills.

Google has launched “The Do Nothing” mode in Google Assistant as a part of a special campaign. The campaign is done in collaboration with Cadbury’s 5 Star chocolate, which is one of the most popular chocolate bars sold in India and other global markets. This mode is only available in the regions where the chocolate is sold so if you live in the UK or in the US, you will not get this mode. If you live in some country, where this chocolate sells, then you can activate Google Assistant’s Do Nothing mode on your iOS or Android device. All you have to do is, tell the Google Assistant to “Eat a 5 Star” and it will activate the mode automatically.

Google launches Google Assistant “Do Nothing” mode in collaboration with Cadbury
Google launches Google Assistant “Do Nothing” mode

Once this mode activates, Google Assistant becomes somewhat a dumb sarcasm queen. After activating this mode, if you ask the voice assistant something, it will, in turn, give you a quirky response and advice you to do nothing and chill at home.

Note that this is actually the theme of the 5 Star brand. Cadbury advertises the product as something that will make you forget about everything else in the world. After turning the mode on if you ask the assistant about a shopping mall or a salon, it humours you with a sassy and sarcastic response like “You’re in luck. Bushy eyebrows, hairy armpits, and no make-up selfies are in fashion. Can we chill now?”

Note that even though all the responses are pretty clever and innovative, some generic ones often become repetitive if you ask the same kind of questions.