It seems that in order to give fair competition to its rival Amazon, homegrown e-commerce giant Flipkart is constantly growing its technology stack in India. Lately, it has acquired Mech Mocha to deliver new in-app gaming experiences, and now, the company has picked up AR startup Scapic. This will help users view products in their own living space before making a purchasing decision.
Today, Flipkart has announced that it will acquire a 100% stake in Scapic. The developers and designers team of Scapic will join the e-commerce giant and continue their work on developing immersive AR experiences.
Scapic, is a Bangalore based AR startup founded by Ajay P V and Sai Krishna V K back in 2016. Scapic has built a cloud based platform to enable users to create and publish 3D and augmented reality (AR) content through a web browser itself.
Flipkart stated in the official blog post “This team will work towards accelerating the company’s efforts to provide deeper camera experiences, virtual storefronts, and new opportunities for brand advertising on its platform.”
Now, the question is what does this mean for the end-user like us? There is speculation that Flipkart might soon let you place AR objects such as furniture, paintings, and more in the real-world so that users can check out if a certain product fits their living space or not.
It is also possible that Flipkart ends up partnering with some popular furniture or electronic appliance maker to deliver exclusive AR experiences for their products.
In an official statement, Kalyan Krishnamurthy, CEO of Flipkart Group said “We are also committed to making our platform easier to navigate and richer for consumers in terms of content and experience.”
Sai Krishna V K, one of the co-founders of Scapic said “There couldn’t be a better place for Scapic to join in its mission from both a technical and cultural perspective. This is just the beginning of making our vision for the AR Commerce a reality.”