Last Wednesday, Facebook announced that it is integrating the messaging experience on Instagram and Messenger, in a move that has been in the making for a while. In its official blog, Facebook posted that the integration will bring some of the best Messenger features to Instagram and ensure that users have access to the best messaging experience irrespective of the app they use. At least as of now, this integration won’t be mandatory which means, for now, Instagram users can decide whether or not to update to this new experience.
The company said it believes that linking your Messenger and the Instagram account will offer you the best experience across both apps. It should be noted that alongside the Messenger integration, Instagram has also integrated a number of other new features such as Selfie Stickers and Watch Together.
The company describes Selfie Stickers as “a unique hybrid of Boomerang, emojis, and selfies”. Watch Together allows users to watch trending videos with friends on IGTV over a video call.
The company has also come up with another feature, Vanish Mode where you can set messages to automatically disappear after they’re seen by the recipient.
It is evident from the developments over the past few years that Facebook’s ultimate goal is to integrate all of its messaging platforms: Messenger, Instagram Direct, and WhatsApp. Last Tuesday, Facebook announced a new feature called ‘Accounts Center‘ that enables users to have a single authentication across Facebook, Messenger, and Instagram.
The company puts forward that if these apps are integrated, its users will be able to chat with their friends, colleagues, and relatives through any of the platforms. It seems that the company is aiming to make these applications interoperable so that users of any of these apps can message each other without having to download each app separately.