According to the latest news, Facebook is planning to offer newsletter tools to independent journalists and writers. This is first reported by The New York Times. As per the report, features will be aimed at helping writers build a following in the social network, curate their email lists, and manage their paid subscriptions. The project is still in its early stages, but some executives hope the features could launch as early as this summer.
As per last September’s reports, Newsletter service Substack boasted over 250,000 paying subscribers across its service, and this week, Twitter acquired newsletter rival Revue. The thing is a huge number of high profile journalists have left traditional publications to start-up independent newsletters.
Facebook’s News Tab is a section of the service featuring content from partnering media organizations. Some of them are paid. With News Tab, Facebook has improved its relationship with traditional publishers. Facebook did not directly confirm the report it said the company is working on ways to support independent journalists.
Facebook said, “We want to do more to support the independent journalists and experts who are building businesses and audiences online.” Facebook’s vice president for global news partnerships Campbell Brown said. “We’re exploring ways to help them benefit from the news products we’ve built, like Facebook News and subscriptions, while also building new tools to complement what journalists already find useful.”
Given the popularity of newsletters, it seems it is simply a matter of time before Facebook starts exploring the area. Facebook CEO Mark Zuckerberg reportedly told his team to make the project a priority.