Facebook is Testing Sparked, a Video Dating Application

According to the latest news, Facebook is testing a video speed dating app called Sparked which requires a Facebook profile to create an account. Sparked is developed by Facebook’s NPE Team, which is an in-house group that works on experimental apps. You can check out the Sparked webpage by clicking here. The web page describes the app as “video dating with kind people.”

The web page also promises that there will be no public profiles, no swiping, no DMs, and all this for free. It seems the app will automatically cycle people through speed video dates lasting four minutes. As of now, it is not clear that how many videos dates a person will be able to enjoy. The web page clarifies that “you both have a great time” daters will be scheduled for a 10-minute second date after which Sparked suggests daters exchange contact information and stay connected through social media in platforms like Instagram, iMessage, and email.

The Verge reported that when it attempted to set up a profile, it was put on a waitlist. The Verge reported that kindness is a key theme of the app because while signing up, users have to write what makes them a kind dater. Initially, the responses will be “reviewed by a human at Sparked”. Users will be able to choose whom they want to date: men, women, or non-binary people. Users will also be asked if they are open to date trans people.

Facebook Sparked

The Verge spotted a landing page for a dating event in Chicago that says as many as 47 people have signed up for the event. As of now, it is unclear how daters would be connected in the event. Users might have to log into Sparked through the web or they might be prompted to download an app. As of now, no app is live in the App Store or Google Play.

Note that this is not the first time that Facebook is working on a dating project. Back in 2019, Facebook launched Facebook Dating in the US. Facebook Dating operates from the main Facebook app. Currently, Facebook Dating operates in various countries including the UK. Facebook Dating operates similarly to any other dating app. Users can go through a public profile of a potential match and then send/receive alike to possibly start a chat. It should be noted that as of now, the NPE Team has launched many apps but almost none has taken off so a question still remains that how committed Facebook is to the project

Only recently, video dating became a popular idea, mainly due to the pandemic. Back in 2019, The League first added a video speed dating feature. Since then, Bumble, Hinge, and Tinder have also launched their version of a video dating feature. It can be said that Sparked would initially mirror The League’s approach.