Disney and Nestle have pulled their ads from YouTube due to predatory comments

After Google, YouTube seems to be in trouble. This time, several major companies have stopped their ads temporarily on YouTube. These companies include the likes of Nestle and Disney too. Now, the controversy is regarding YouTube’s comments section. Reportedly, several child videos on YouTube are prone to predatory comments. These reports have been received by companies including Nestle and Disney. Therefore, they have decided to stop ads on YouTube until action has been taken on these comments.

Bloomberg earlier reported that YouTube’s comments section is used for spreading links to paedophilia videos. A YouTuber has also made a lengthy 20-minute video which shows some users that show young girls in “sexually suggestive positions”. The surprising thing is that YouTube recommendations also show similar video after watching one of those videos. This means that YouTube’s algorithm has not yet caught these type of videos and banned them.

However, since the matter has come into the light, YouTube has started to take action regarding this. Reportedly, these type of videos were monetized and ads were shown on them. Naturally, brands would not want to show their ads on these type of videos. Therefore, the ads were pulled by companies. Now, YouTube as a platform will survive only if its advertisers are there so it naturally has to react.

YouTube, in reply, has started to demonetize such videos proactively which are prone to predatory comments. Now, this doesn’t mean that the videos are unsuitable for advertisers. Rather, it is because they can cause inappropriate comments on such videos. Also, AT&T and Hasbro have also pulled their ads from YouTube.

YouTube’s official statement on this controversy:

Any content – including comments – that endangers minors is abhorrent and we have clear policies prohibiting this on YouTube. We took immediate action by deleting accounts and channels, reporting illegal activity to authorities and disabling comments on tens of millions of videos that include minors. There’s more to be done, and we continue to work to improve and catch abuse more quickly.