According to the latest news, Carl Pei, the OnePlus co-founder who parted ways with the company last year has revealed the name of his next venture, Nothing. The company is described as a “London based consumer technology company”. The list of investors behind Nothing includes the likes of iPod inventor Tony Fadell, Twitch co-founder Kevin Lin, Reddit CEO Steve Huffman, and YouTuber Casey Neistat. Reports suggest nothing might release its first “smart device” as early as within the first half of this year.
Carl Pei said in a press release, “Nothing’s mission is to remove barriers between people and technology to create a seamless digital future. We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing.”
However, it is still unclear, what are the products that Nothing plans to release. Previously, Pei declined comment on specific details of Nothing’s first “smart device”. He also declined to which companies will Nothing compete with. Pei only confirmed that Nothing plans to release products across multiple categories.
Pei said “Right now… the team is being built, so we want to focus on simpler categories but as our team gains capabilities and skills we want to start moving up. The ultimate vision of having everything connected in a seamless way that can only happen when you have multiple categories of products that are connected.”
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It is worth mention that during Pei’s tenure at OnePlus, OnePlus released literally everything starting from smartphones and headphones to smart TVs. Last year, Wired reported Pei’s new company could focus on music. Pei did not confirm whether headphones would be among Nothing’s early products. Pei told The Verge that Nothing plans to make most of its money by selling hardware initially.
He said “We haven’t spent too much time thinking about the software portion of it. It definitely needs to be a good user experience if you are to generate revenue from software.”
Nothing plans to differentiate itself by using “custom made” components in its products right from the start. According to Pei, this will stop Nothing’s products from looking too much like its competitors. Pei said “There’s a reason why a lot of products on the market look quite similar. It’s because they share a lot of the same components and the same building blocks. [Nothing is] a completely independent company owned by our founding team and our investors.”
He added “I kind of envision a grass field with people having a picnic and there’s no screen, there’s no laptop screen, there’s no phone screen, there’s no smartwatch screen, there’s no billboard screen. That’s kind of the end state.”