Brazil Regulatory Fined Apple by $2M for Misleading Advertisement

According to the latest news, Procon, a consumer protection agency of Brazil’s São Paulo state has fined Apple a sum of $2 million for not including chargers in the iPhone 12 series boxes. 9to5 Mac reported that Procon-SP said that Apple engaged in “misleading advertising, selling a device without the charger and unfair terms.”

Last October, citing environmental concerns, Apple announced that iPhone 12 would not come with chargers or earbuds in the boxes. Apple only added a USB Type C to lightning cable in the iPhone 12 series boxes. Apple said this would reduce the raw materials used for each iPhone and also reduce the size of the phones’ boxes. On contrary, critics pointed out that the change had more to do with reducing Apple’s shipping costs. Even environmental experts pointed out that the impact on the environment would most likely be minimum.


According to Procon, it asked Apple whether the company is considering reducing the price of iPhone 12 series handsets as they are coming without chargers. Procon did not get any response from Apple. Procon also accused Apple of failing to help customers who had “problems with some functions” on their iPhones following updates. A Procon spokesman said Apple “needs to respect these laws and these institutions.”

However, the fine of $2 million does not seem to trouble Apple since it has already generated a revenue of $111.4 billion in revenue in the first quarter of 2021.

Source| Via