Yesterday, Amazon announced a new contactless biometric technology. The company has named this new contactless biometric technology as ‘Amazon One’. According to the company, Amazon One will allow shoppers to pay at stores by placing their palm over a scanner.

The company further mentioned that this new contactless biometric technology, Amazon One can also be used to present a loyalty card, or enter a stadium, or for badging into work.

It seems that this technology would enable people to identify themselves or authorize a transaction.

Amazon mentioned this upcoming technology as “highly secure … custom-built algorithms and hardware (that create) a person’s unique palm signature”.

As of now, Amazon One service has been rolled out in two Amazon Go stores in Seattle. The two Amazon Go shops are the original Amazon Go outlet at 7th Blanchard and the one at South Lake Union.

Amazon announces Amazon One, a new contactless biometric technology
Amazon announces Amazon One, a new contactless biometric technology

The company said that in the near future, it has plans for expansion. Amazon One will eventually be added as an option in additional Amazon stores in the coming days. However, as of now, there are no further official details about its availability.

Amazon said this about Amazon One: “We believe Amazon One has broad applicability beyond our retail stores, so we also plan to offer the service to third parties like retailers, stadiums, and office buildings so that more people can benefit from this ease and convenience in more places”.

It seems that Amazon has already penetrated the market nicely so now, it has loftier goals for its new technology. The company said it could eventually be adopted by third party merchants as an alternate payment or loyalty card option with a scanning device at the checkout counter next to a traditional point of sale (PoS) system.

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