Back in September 2019, at its hardware event, Amazon launched a slew of Alexa powered Echo Devices, and now, in September 2020, within a year, the company has started sending out press invites for its next big hardware event. According to news, 24th September 2020 is the scheduled date of the event. It is going to take place at 1 PM ET (10:30 PM IST).

Interestingly, like most other product launches in 2020, this time, Amazon will launch its latest hardware through a virtual event. The official invitation says: “The Amazon Devices & Services team invites you to join us (virtually) on Thursday, September 24, at 10 a.m. PT, when we will share some news.”

TheVerge reported that the event is said to be invite-only which means Amazon will not broadcast the event to the public. However, most people are expecting that soon after the event the company will refresh its newsroom with a press release containing all the details of its latest hardware lineup.

Amazon Alexa hardware event set for September 24
Amazon Alexa hardware event set for September 24

Last year, Amazon launched a variety of products such as the Echo Dot with Clock, Echo Studio, third-gen Echo, Echo Buds, Echo Flex, Echo Show 8, Echo Glow, and Alexa Smart Oven among others. Apart from these, the company also revealed a few limited edition products such as Echo Frames and Echo Loop. This was all the last year’s story.

For this year, we could expect Amazon to refresh its smart speakers and smart displays. There is some speculation about the commercial launch of Echo Frames and Echo Loop as well. The key reason for this speculation is most people are considering that the company must have gained enough feedback to decide whether to widely sell these limited edition products.

Interestingly, the Google event is not far away too. Amazon’s one core rival, Google, has already scheduled 30th September 2020 as the event date for launching products like Chromecast with Google TV, Pixel 5, and Nest Audio Speaker.

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